Striving to improve 

people and places holisticallY

Values & Vision Statement

We strive to help everyone reach their goals through EDUCATION, COACHING, and LEADERSHIP. We believe that through these three channels, we can spread our core values like wildfire. By educating, coaching, and leading with EMPATHY and RESPECT, we can instill more DETERMINATION and INTENTIONALITY into people and places in this world. All while being HUMBLE, we can truly make a life-changing impact that builds confidence and a positive CULTURE OF SUCCESS while inspiring others to live out the following vision statement: 

“Perform4 Your Goals”

 

We heighten our personal and professional confidence by reaching our goals. However, we can't forget to set aside the time, effort, and focus each day to take steps towards a better self, health, and well-being. If we get off track, don't sweat the small stuff! Be persistent about being more consistent. We will get through it together as it will be a rollercoaster with ups and downs. Once we achieve these goals together, we can reflect on the memories and overall journey to best celebrate and share your successes with others in your life humbly. 

This TRANSFORMATION is why we PERFORM4  you!

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 “Our goal is to break-down and talk-through your barriers together. This way we can focus on the things we can do and manage to keep us on track to your transformation”

 

   -sHELBY aSSMUS

MEET THE OWNER & CEO

mORE About Shelby

Shelby is a business owner, consultant, and a strength coach that has impacted thousands of athletes and clients, and in businesses over five major regions across the world. She earned her Bachelor of Science from South Dakota State University in Exercise Science and her Master of Science degree in Kinesiology (focusing on Human Movement Performance and Strength and Conditioning) from Western Illinois University in Macomb, IL. She was the International Education Manager at a global strength training company, Eleiko, based out of Halmstad, Sweden. During her time there, they serviced education to over eight different countries and provided end-to-end business solutions that included strength training equipment and education to bring value to business owners. These solutions were for gym and fitness, high-performance, and U.S. Military facilities. Shelby also currently works for Augustana University (SD) Athletics and is MedFit Education Foundation Advocate and Network Professional Member. She also is a Facebook moderator for the Women in Weightlifting FB group. In her spare time, she trains herself, does chores, and works hard on her family's ranch and farm. 

Shelby brings a wealth of knowledge and experience as well as very dynamic skill sets to medical fitness businesses, and her health and performance clients. She has practiced and executed excellence as a multi-sport athlete and coach, strength and conditioning coach and educator, researcher and curriculum developer, education manager, and business owner. As a coach, Shelby has worked with over a thousand athletes, clients, and members. These people have equally impacted her development as the professional she is today. Her coaching experience has ranged from 1-on-1, small group, large group, and remote coaching settings. She understands the needs and requirements for success in each level of training and coaching environment. Shelby's specialty is in strength training, powerlifting (squat, bench press, and deadlift), and weightlifting (snatch, clean, and jerk) for both health- and performance-related goals.

Shelby’s mission is to bridge the gap between health, fitness, and performance. She envisions a model of health that is the same — developing a cohesive system that utilizes the best practices to provide the best level of care. Shelby believes that there are fantastic aspects to learn from all three sectors, and it is her mission to bring the best out in your teams by dissecting the populations you serve, your workplace culture, and aligning them with your values and mission.

Certifications
  • ACSM- Certified Exercise Physiologist

  • NSCA- Certified Strength and Conditioning Specialist

  • USAW Level 1- Sports Performance

  • Certified Eleiko Strength Coach Level 2

  • CPR & AED

Qualifications
  • Fearlessly Authentic Project Creator and Developer

  • Business Owner and Consultant

  • Medical Fitness and Performance Strategist

  • South Dakota State University-B.S. Exercise Science

    • Health Science Minor​

  • Western Illinois University-M.S. Kinesiology 

    • Strength and Conditioning​

    • Human Movement Performance/Biomechanics

  • Well-Decorated NCAA D1, National and World Level Athlete

  • Elite Level Coach and Educator

  • Eleiko Sport, Inc- Former International Education Manager, Master Educator, and Curriculum Developer.

Fitness

Our Partners

Partners strategically chosen to best compliment and diversify our offerings to heighten your potential

Business People Mingling

Join Our Mission

Contact us to learn more about how you can be apart of our mission and support the cause